adidas x Jeremy Scott

Jeremy Scott is a pop icon known for breaking the rules of the fashion world and shocking with his designs based on pop, camp, fearlessness and edgy humour. In 1997, he debuted his eponymous label and was immediately nominated for the Council of Fashion Designers of America (CFDA) Best Young Designer Award. Scott was the first to create a sneaker collection for adidas, pioneering design collaborations. Now, the iconic friendship between adidas Originals and Jeremy Scott is back in action, with a DIP collection that you'll need sunglasses for, as its fluorescent colours shine from a mile away.

The entire collection is inspired by the cheeky aesthetic of the 2000s, and Jeremy Scott once again brings his inimitable take to the adidas Forum Low and High sneakers and iconic adidas tracksuits in colours like sunny yellow, pink, blue and orange. And something tells us that the DIP collection will transform the boredom of everyday life into great fun.

That's because each pair of sneakers is dipped in Candy Crush and boasts a refreshing glazed look. The colourful outer shell of the shoes, which is as bright and slimy as hard candy, gives the sneakers a playful and surreal touch. If you're a fan of the popular Candy Crush game, it's your duty to give this three-stripe sugar collection a good look and preferably even throw it in your cart.